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Demand response (DR) aims to curtail peak electric load to avoid running inefficient power plants, reduce costly transmission capacity increases, and improve grid reliability. One method of DR for residential settings involves the utility or third part remotely adjusting thermostat temperatures. Cooling setpoints may be increased 2°F – 6°F for hours, irrespective of occupant comfort. To maintain their comfort, occupants override these setpoint changes impacting the reliability of DR services provided to the grid. This paper presents a preliminary impact analysis of replacing the current DR approach of uniform thermostat setbacks for an entire population with personalized and context aware DR based on a dynamic model of occupant thermal comfort behavior. Over 151k interactions with ecobee thermostats are analyzed to predict the impact of such personalized DR on overrides, energy curtailment magnitude, and reliability.