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About This Item
Full Description
This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").
Non-market research activities, such as direct marketing, are outside the scope of this document.
Document History
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ISO 20252:2019
viewing
Market, opinion and social research, including insights and data analytics - Vocabulary and service requirements- Most Recent
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ISO 20252:2012
Market, opinion and social research - Vocabulary and service requirements- Historical Version
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ISO 26362:2009
Access panels in market, opinion and social research - Vocabulary and service requirements- Historical Version
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ISO 20252:2006
Market, opinion and social research - Vocabulary and service requirements- Historical Version