AWWA JAW34935

The technical integrity of a water provider is no longer enough in today's active social and political environment. Public water providers are being judged more and more on their ability to show that they are responsive and accountable to the public they serve. In connection with this, the job of the public water provider has expanded to include comprehensive public affairs programs, which are long-term management commitments. Such programs often focus on employee communication, customer service, public information, media and community relations, youth and public education, public affairs, and public involvement. Important skills for effective public affairs programs are problem-solving and alternative dispute resolution techniques. The public involvement process requires digging under specific positions to discover mutual interests. Includes 11 references.