AWWA JAW34250

Water conservation initiatives are more likely to succeed if they are socially acceptable. A survey of 2,700 residential customers of Springfield (Illinois) City Water, Light and Power was conducted to assess the acceptability of 12 possible conservation measures and the relationship between demographic and attitudinal factors and overall acceptance of conservation. Lawn watering restriction, education, home water-saver kits, low-flush toilet rebates, and a low-flow fixtures ordinance for new construction were most acceptable. Overall acceptance of conservation is strongly related to attitude regarding importance of water conservation and is also related to age, income, and type of residence. Includes 11 references, tables.