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This slide presentation outlines information on working with the media to turn bad press into good press. Topics discussed include: create news hook by putting event in context; control the message; respond quickly; provide written material; and, learn local deadlines. A case study is presented of how two Gwinnet County, Georgia, agencies (the Department of Public Utilities and the Fire Department) handled two separate incidents, a November 10, 2003 72-inch pipeline installation, and a December 17, 2003 trench collapse, one with positive media coverage and one with negative coverage.