Use of standard fish names in Australia, as defined in this Standard, achieves outcomes that are consistent with the aims of industry and governments: - Improved monitoring and stock assessment enhance the sustainability of fisheries resources; - Increased efficiency in seafood marketing improves consumer confidence and industry profitability; - Improved accuracy in trade descriptions enables consumers to make better informed choices when purchasing seafood and reduces the potential for misleading and deceptive conduct; - Seafood related public health incidents and food safety risks can be more efficiently managed through improved labelling and species identification; - Marketability and consumer acceptability of species are enhanced through the use of standard fish names.