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Demystifying Marketing: a guide to the fundamentals for engineers [ Active ]

standard by Institution of Engineering and Technology , 01/01/2007

P. Forsyth

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Full Description

PBMT023E * ISBN: 9780863418068

The book has 12 chapters and is divided into 4 parts. The first part deals with an overview of marketing; the second part covers fundamental issues of marketing; the third part covers strategy and marketing planning; and the fourth part covers marketing communication etc. An index is also given.

Author

Patrick Forsyth

 

Product Details

Edition:
07
Published:
01/01/2007
Number of Pages:
218
File Size:
1 file , 1.6 MB