ORGANIZING AROUND THE PROJECT TEAM CONCEPT HAS PROVEN HIGHLY BENEFICIAL FOR IMPROVING THE SPEED OF DEVELOPMENT. THIS PAPER EXPLORES BOTH THE REQUIREMENTS AND THE VALUE OF EXTENDING SUCH A CONCEPT INTO THE FIRST PHASES OF THE SALES AND MANUFACTURING CYCLE. AN EXAMPLE IS PROVIDED WHICH ILLUSTRATES THE USE OF TWO RELATIVELY SIMPLE CHANGES IN PROCEDURE TO ACCOMPLISH THESE ENDS: ESTABLISHING TWO FOLLOW-UP PROGRAM REVIEWS FOR ASSESSMENT AND FURTHER ESTIMATION OF PROBABLE RESULTS; AND USING THE BREAK-EVEN- TIME METRICS OF THE RETURN MAP METHODOLOGY FOR PROFILING AND DETERMINING RESULTS.