Language:
    • Available Formats
    • Options
    • Availability
    • Priced From ( in USD )
    • Secure PDF 🔒
    • 👥
    • Immediate download
    • $30.00
      Members pay $22.50
    • Add to Cart
    • Printed Edition
    • Ships in 1-2 business days
    • $30.00
      Members pay $22.50
    • Add to Cart

Customers Who Bought This Also Bought

 

About This Item

 

Full Description

Obvious differences between nonresidential and residential water customer markets call for a different marketing program for industrial, commercial, and institutional sectors. Although basic marketing tenets must be adhered to, the strategies are more complex, the communications are more vertical, and the message focuses more on costs and return on investment than on ethical or environmental sensibilities. Includes 2 references.