This slide presentation begins by outlining the Florida Water Conservation Initiative and how the Conserve Florida program grew out of the Statewide Water Conservation Program. Conserve Florida program elements include: standardized definitions and performance measures (March 2005); development of the water conservation web- based guidance document (May 31, 2006); and, water conservation clearinghouse (May 2006). The presentation focuses on the development of a web-based guidance document to serve as a technical tool to aid in the development of utility-specific, goal-based water conservation programs, including: a process to develop a utility water use profile; a process to develop water conservation goals; a process to select BMPs to achieve the goals; a process to evaluate performance; a process to report results; a process to adjust the program to improve results; and, an economic tool to help utilities develop cost-effective conservation programs. Includes tables.